Products that solvereal problems.
We identify the problem worth solving, build the product, and grow it. Apps, SaaS, websites, brand, data-driven marketing, and automation, from one team.
12+ years · 1,200+ projects and clients served
Featured engagements
- Meta
- IFC — World Bank Group
- Digify Africa
- Energy Capital & Power
Campaign
6 monthsLeads
0
CTR
0.00%
Impressions
0.00M
CPM
−0%
Thrifty Adventures · LinkedIn · 2025–26
The problem you've learned to live with.
Every business has one: a process held together with copy-paste, or an idea stuck in the notes app. Good ideas rarely die from bad code. They die in the handoffs between agencies.
Most products fail because nobody needed them.
CB Insights puts "no market need" at the top of the reasons startups fail. The job is to find the moment that keeps costing someone money or time, not a market gap. Innovatr's site looked fine and converted badly. We rebuilt it around what buyers actually needed to know.
Innovatr · site rebuilt around what buyers actually needed
The product and its brand are one build.
Software people can use, with a name and a face they remember. Wordmarks, packaging, print, and photography made as one system, so the thing still looks like itself on a Tuesday afternoon post.
Legacy Lab · wordmark
A product nobody finds solves nothing.
Building it is half the work. Marketing and analytics decide whether the right people ever find it, and tell you what to fix next. Two clients, two very different goals.
Goal: leads from a standing start
- 742
- leadsfrom a channel that had never run before. Cost per lead stays with the client
- 4.91M
- impressions0.97% CTR vs a 0.52% benchmark
Thrifty Adventures · Jul 2025 – Jan 2026
“Worked with Alroy for 2+ years. He's extremely professional and has a variety of talents you can make use of. He's like a Swiss army knife.”
Kelly-Ann AyukCo-Founder & Chairperson, Energy Capital & PowerThe same process, run for you.
Custom products, brand, data-driven marketing, and automation, from the same hands that ship our own. Each one opens to how it works and what it did for a real client.
We identify
The problem, who it affects, and whether it is worth building for. Every project starts here, before anyone writes code.
“What is actually broken, and is it worth building for?”
We build
Apps, SaaS, and websites, with the brand around them. Product and identity ship together, from scoped idea to the thing itself.
We grow it
Marketing, analytics, and automation. Being found, and running without you.
742 leads
Thrifty Adventures · from a channel that had never run before. Cost per lead stays with the client
Mapping the workflow before automating it
Not sure which you need?
Most projects are a mix. Send the problem and we will come back with scope, time, and cost.
Identify. Build. Grow.
One process, whether the product is ours or yours. Here is how it sounds from the inside.
People start our booking form and vanish halfway through. We cannot tell where, and it is costing us bookings.
That is a painful one. You are paying to bring people in and losing them at the last step. We have seen it before, and it is usually fixable.- Before we change anything, let us watch it happen: a week of analytics on where people leave, on which device. Then we will know what we are actually fixing.
An illustration of how a project runs, not a real conversation. Real client words are further down the page.
Built by us. For us, and for everyone else.
We went looking for ordinary problems, the kind nobody writes a brief for. Four products of our own came out of that. Each one was identified, built, and is now growing: the same process we run for clients, tested on ourselves first.
Your business has a problem like one of these. We can build yours the same way.
“Alroy consistently produces high-quality and timely work, and is always willing to go the extra mile to ensure a project's completion.”
Hermione NevillSenior Consultant, IFC — International Finance Corporation“Alroy demonstrated an exceptional work ethic, resourcefulness, and dedication to client success, including supporting post-contract.”
Devi Paulsen-AbbottCommercial & Strategy Director, CIO Africa by dx5Work delivered for
- Meta
- IFC — World Bank Group
- Digify Africa
- Energy Capital & Power
- African Agri Council
- Jenna Clifford
- Innovatr
- Thrifty Adventures
- Deep Ocean
Bring us a real problem.
One email gets you a straight answer on what it takes. If we are not the right people for it, we will say so.