Know what to build next. And who it is actually for.
Ten years of running campaigns and shipping products, applied to the two questions that decide whether yours works: what goes in the next release, and how anyone hears about it.
What product & growth direction looks like with us
Positioning comes first
Most growth problems are positioning problems. If you cannot say who the product is for and what it replaces, no channel strategy will fix it. We start there, in plain language, and everything downstream gets easier.
A roadmap you can defend
Not a wish list. A short, ordered set of releases with a reason each one exists and something measurable at the end. Just as importantly, an explicit list of what you are choosing not to build yet.
Marketing that matches the product
Channel choice, message, and cadence built around how your buyers actually decide, informed by campaign work for organisations from Meta to the IFC and by shipping our own products to real users.
Campaigns and content that ran
The work that went out, and the decisions behind what did not.
Thrifty Adventures · campaign 
Innovatr · research content 
A street we never flew to 
A diner we never booked 
Stickers · the line we closed
Thrifty Adventures
Awareness to leads to sales for a travel brand starting from nothing, including the offer that worked and the one that did not.
Thrifty Adventures
Jul 2025 – Jan 2026LinkedIn paid media for a South African travel brand, from zero
- leads
- 742leads · from a channel that had never run before. Cost per lead stays with the client
- impressions
- 4.91Mimpressions · 0.97% CTR vs a 0.52% benchmark
- cost per thousand impressions
- −81%cost per thousand impressions · R63.16 down to R12.18
Not everything worked. The offer, not the audience, was what the channel actually rewarded: the brochure offer converted at 36.6% where the generic form managed 8.6%.
Need help with product & growth direction?
Send a short note about where you are and what you are trying to reach. We will come back with what it would take.