Technology is still built for people who already understand it. We build for everyone else.
For The Rest Of Us is a solutions and product development consultancy in Johannesburg. We identify real problems, build products that solve them, and grow them.
Most firms take one slice. A developer hands you something unnamed. An agency names what it cannot build. Ideas die in the gaps between them.
So we run all three steps: identify the problem, build the product, grow it. Business tech, AI and automation come in wherever they genuinely remove work.
It is deliberately small. Projects run as a small team assembled for the job, and the person who scopes your work is the person who leads it through to launch. No account layer, no work handed down. Your repositories, accounts and content are yours from day one, documented.
- 12+
- years across product, brand, and growth
- 1,200+
- projects and clients served
- 4
- products of our ownone live, three in beta
Alroy Ndhlovu
Founder · builder · consultant
Twelve years across digital marketing, branding strategy and business technology: campaigns and content for organisations from Meta to the IFC, Meta-certified lead trainer at Digify Africa, and e-commerce, identity and analytics for brands in jewellery, sport, energy and agriculture.
Somewhere in there the disciplines stopped being separate. Marketing needed design, design needed content, content needed automation, and all of it needed someone who could build the thing. So he learned to build. For The Rest Of Us is what that turned into.
“Worked with Alroy for 2+ years. He's extremely professional and has a variety of talents you can make use of. He's like a Swiss army knife.”
Kelly-Ann AyukCo-Founder & Chairperson, Energy Capital & PowerWork delivered for
The tools we use
We pick per job rather than per habit, and if your stack already runs on something else, we build on that instead.
Come build something with us.
Whether you want a product made or help working out what the product should be, start with a short note about where you are.