Look like yourself. Everywhere, without thinking about it.
Brand falls apart in the gap between the logo file and the Tuesday afternoon social post. We close that gap with a system, not a mood board.
What brand, design & content looks like with us
Identity as a working system
Type, colour, spacing, and imagery rules defined tightly enough that someone who is not a designer can make something on-brand. A logo is the smallest part of this.
Voice written down
How you sound, what you never say, and how you handle the awkward moments: pricing, apologies, launches. Written as examples people can copy rather than adjectives they have to interpret.
A rhythm you can keep
Content strategy sized to the team you actually have. Formats, a calendar, and reusable templates, so publishing consistently stops depending on someone feeling inspired.
Identity we have made
Wordmarks, packaging, editorial, photography and the store listings where design and copy are visibly the same job.
Legacy Lab · wordmark 
Deja Media · gold foil 
Wine label · packaging 
The wordmark, shot 
The range 
Voice, worn 
tapa. · store listing
Innovatr
A rebrand that had to survive contact with reality: a new line, a rebuilt site, and a content engine the team could actually keep running.
Innovatr
Mar – Sep 2026Rebrand, website rebuild, content engine, paid programme, and CRM, in a brand & marketing manager role
- better cost per lead than the category median
- ~3×better cost per lead than the category median · against a published B2B services benchmark
- of ad delivery reached decision-makers
- 61%of ad delivery reached decision-makers
- CRM built from nothing
- 0 → liveCRM built from nothing · segmented, documented, and handed over
- of leads arriving on a work email
- 91%of leads arriving on a work email · the lead quality the programme was built to reach
Need help with brand, design & content?
Send a short note about where you are and what you are trying to reach. We will come back with what it would take.